10 Ways for Colocation Providers to Find the Right Niches and Avoid Commoditization

  • Tuesday, 04/04/2017: 2:30 PM - 3:30 PM
  • Room: 502B
  • Session Number:  MDCS1:


The lines between colocation, enterprise hosting, private cloud, and managed services continue to blur. As business models mature, this makes it increasingly tough to stay focused, identify the right clients and partners, and maintain pricing power. During this session, we’ll look at 10 strategies that colocation providers are using to concentrate on the right niches and avoid commoditization. You’ll learn how to assess your product/market fit, analyze your competitive positioning, attract the right strangers, generate more highly-qualified leads, accelerate more opportunities, and more effectively scale revenue growth across both new and existing colocation clients.

Learning Objectives

You’ll learn how to
Analyze your competition
Identify market opportunities
Position your colocation company for profitable growth


Joshua Feinberg

Vice President and Co-Founder
SP Home Run Inc.